work-from-your-home-business.com

Article Marketing - Comparing Your Profits To The Articles You Publish

Many people use article marketing to promote their websites. Utilizing articles for this purpose can afford proof of your credentials to share skills to the broader internet community.

If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in revenue for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.

While article marketing includes many variables such that an exact calculation of benefits in financial terms is difficult, we cannot ignore the fact that when it comes to profitability of any internet business, we must reckon in terms of hard cash.

Here statistics play a big part in correlating revenue to articles and I would like to suggest a way that you can check your article marketing statistics.

Simple mathematics can help to compare revenue to the number of articles we write, even though there are factors specific only to a specific author that are not common to any other person.

Over a period of time of, for example, 6 months, an author of various articles can graph receipts derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the quantity of articles written, each time keeping the number of article depositories to which the article was sent at the same figure.

For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using just article marketing, and the "x" axis will be the number of articles submitted.

Over a time-span of 6 months, you will have plenty of details on the graph to draw a straight line that goes through most of these points on the graph where the line is represented by the equation y=mx+c

The function of the regressed straight line will show that the revenue derived is a function of "m" which is the slope of the line, and a constant "c".

The constant "c" is the value where the straight line cuts the "y" axis and this is the particular part which stems from the individual and is a representation of his talents in article writing, his craft of writing, his command of the language and other factors that only the individual demonstrates.

By studying earnings obtained against number of articles submitted, keeping other factors constant, it will be possible to measure the quality of the author's writing and form a rough basis to forecast further profitability to the number of articles planned for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual's writing "flair" and abilities as measured by the constant "c".

This is by no means exact; but recording statistics and charts like these is useful in helping the marketer identify sudden trend changes, particularly where performance drops.

He can then study what has caused this change and highlight details that may be otherwise missed.

Many use software to record earnings, but most scripts do not include graphical analysis. When the charting is done manually the internet marketer notices sudden fluctuations or is able to consider what to alter to bring in more revenue.

He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".

Knowing these factors, he can vary them and test the changes.

By correlating revenue with articles written, the internet marketer can project profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for more analysis, or in marketing terms "testing".